Radio & Print Advert

Radio Trailer

• The voiceover outlines the narrative, it sometimes poses questions which will be addressed in the programme and can also tease the audience by giving some information.

• The voiceover is also appropriate to the programme.


• They last around 30/40 seconds.


• The scheduling is said at the end of the trailor with the channel name being the last thing said.

• There is a music bed which is appropriate to the programme.


• Extracts from the programme are used and snipets from interviews are a key element.

The script of out radio trailer:

''Do you wear make-up? What do you think of males wearing make-up? Well, between you and me, there are a lot more males wearing make-up than you think.
(clips from documentary)
With make-up being a multi-million pound industry it's not suprising you can even make a successful career out of wearing it.
(clips from documentary)
Make-up is one thing we have in common world wide. Beneath The Mask, 8 pm, Wednesday on 4.''

Print Advert

• Only one strong image is used.


• The amount of words is kept to a minimum.
  


• The scheduling information is always shown.
  


• The channel logo is always in the biggest font.
  

• The title font is bigger than the scheduling font.
  


• All the writing is in the same typeface.
  

• The adverts are either the width of a landscape page or potrait A4.